Privacy Policy
This Privacy Policy explains how we collect, use, share, and protect information when you visit and use Skyworth Europe’s website.
Last updated: 7 January 2026
1) Who we are
This website is operated for Skyworth Europe. Our vehicle and energy products are part of the Skywell/Skyworth automotive group ecosystem. References in this policy to “Skyworth,” “Skywell,” “we,” “us,” or “our” mean the entity responsible for this website and the services described here.
2) What information we collect
Depending on how you interact with our website, we may collect:
- Information you provide (e.g., name, email, phone number, company, country, and any message you submit via forms).
- Usage and device data (e.g., pages viewed, approximate location, browser type, device identifiers, and diagnostics).
- Cookies and similar technologies that help the site work properly and support analytics or preferences (see Cookie Policy).
- Business interaction data (e.g., dealership/partnership inquiries, event registrations, test-drive requests, support requests).
3) How we use information
We use information to:
- Provide and operate the website and respond to your requests.
- Communicate with you about products, services, events, and updates you request or may be interested in (you can opt out of marketing).
- Improve site functionality, safety, performance, and user experience (including analytics and troubleshooting).
- Support business operations such as auditing, reporting, planning, fraud prevention, and measuring campaign effectiveness.
- Comply with legal obligations, respond to lawful requests, and establish/exercise/defend legal claims.
4) Legal bases (where applicable)
Where required by applicable law (including in Europe), we process personal data based on one or more of the following: your consent, performance of a contract or steps requested by you, compliance with legal obligations, and our legitimate interests (such as operating and securing our services and improving products and customer experience).
5) How we share information
We may share information, with appropriate safeguards, with:
- Service providers who help run our website and business (hosting, analytics, communications, IT/security, customer support).
- Affiliates and business partners involved in delivering the services you request (e.g., dealer/partner follow-up).
- Third parties you authorize (e.g., if you request sharing to a specific partner or service center).
- Authorities or other parties when required by law, court order, or for safety/security reasons.
- Corporate transactions (e.g., reorganization, merger, sale) where data may be transferred as part of the transaction.
We do not sell your personal data for money. Certain cookie-based sharing for analytics/advertising (if enabled) may be treated as “sharing” or “sale” under some laws—use the Cookie Policy and your cookie choices to control this.
6) International transfers
We may store or process information in countries other than where you live. When we transfer personal data internationally, we use appropriate safeguards as required by applicable law.
7) Data retention
We keep personal data only as long as necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements. Retention depends on the type of data, our relationship with you, and legal requirements.
8) Your rights and choices
Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, withdraw consent, and request portability of your data. You may also have the right to lodge a complaint with a data protection authority.
You can also opt out of marketing communications by using the unsubscribe link in messages or by contacting us. Even if you opt out of marketing, we may still send important administrative or service-related messages.
9) Security
We use administrative, technical, and physical safeguards designed to protect personal data. No system can be guaranteed 100% secure. If you believe your interaction with us is no longer secure, please contact us promptly.
10) Children
Our website is not intended for children under 16, and we do not knowingly collect personal data from children.
11) Third-party links
Our website may link to third-party websites or services. Their privacy practices are governed by their own policies.
12) Updates to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date above.
13) Contact us
If you have questions, want to exercise your privacy rights, or want to unsubscribe from certain communications, contact us:
Email: [email protected]
Mail: Jiangsu Skywell Automobile Co., Ltd, No. 8, Kaiwo Road, Economic & Technological Development Zone, Xuzhou, Jiangsu, China